As a design study I developed a new identity for an olive oil brand. The company was established as one of high-quality products but its public image hadn't changed in a few decades and was perceived as old-style and outdated.
In creating a new, more modern identity, a simple but effective solution was developed. Featuring bold colors on a simple black background, the new identity would provide visibility while adhering to a more contemporary look. The simplicity of the new design also contributes to the already established perception of confidence and hi-quality.
- December 2004
- identity design
- packaging design